Trendy For A Cure

The spookiest and most socially aware month is back! October is officially Breast Cancer Awareness month and major brands in the fashion industry are stepping up to raise money for the cause. Some of Jerk’s personal favorites are donating funds, and we’ve gone and listed out the best brands of 2019. So sit back with the sticker-covered Mac we all know you guiltily own, get that wallet out, and happy shopping!

1. Savage x Thrivers

This October Savage x Fenty is giving back by releasing an all-pink lingerie line in support of Rihanna’s fund, the Clara Lionel Foundation. Some of the proceeds from the line will go towards research and treatment for young women with breast cancer. Also, the campaign is centered around four young, badass survivors of breast cancer who share their empowering stories and model for the campaign.

2. Aerie

2019 marks the tenth year of Aerie’s partnership with Bright Pink, a non-profit charity organization that specializes in the early detection of ovarian and breast cancer for young women. Aerie posts articles about women’s health create online risk assessments for girls to take and donates money from their clothing line to give to Bright Pink. During the last ten years, Aerie has raised over $1.8 million for breast cancer awareness. Take notes ladies!

3. Vans

Vans is giving back this year through its breast cancer campaign, which aims to donate at least $200,000 of funds they receive from its limited campaign collection to Coppafeel. Coppafeel is an organization that strives to educate teens and young adults on breast examinations, while also offering risk assessment. Vans’ limited collection is made up of several t-shirts and shoes with a variety of breast drawings and patterns. Our personal favorite is the nude and areola checkered slip-ons with breasts on its side. Not sexy enough for you? Check out the rest of the collection at:

https://www.vans.com/shop/breast-cancer-awareness.

4. Guess

For the sixth consecutive year, Guess is partnering with the Get In Touch Foundation to raise money for global breast cancer research and awareness through selling a rose-gold watch. Some of the money from the watch sales will go towards the Get In Touch Foundation. It’s about time we support brands that contribute to a great cause.

5. Ralph Lauren

Since 2000, Ralph Lauren has consistently partnered with the Pink Pony Campaign, which raises money to help breast cancer patients in every step of their treatment. This year, one hundred percent of the “Live Love” t-shirt proceeds will go towards the Pink Pony Campaign. While most breast cancer campaigns focus on raising awareness for women, Ralph Lauren has taken it up a notch, paving the way for dialogue about breast cancer among men by including them in its campaign.

We know you’re probably thinking about your looming online shopping addiction, but don’t fret! You’re just donating to the cause…